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HOW YOUR CHOICE IN OFFICE COFFEE CAN BECOME A POWERFUL TOOL FOR CORPORATE SOCIAL RESPONSIBILITY (CSR).
- Consumers want to see and support CSR
- Employees want to work for companies engaged in social good
- Most companies are not large enough to support a CSR program
- One Cup Coffee transforms existing office coffee budgets into Dollar for Dollar, Built-in, zero-cost CSR
- Contact us and let’s start a conversation
Both consumers and employees overwhelmingly want to see companies engaged in social good. However, most companies don’t have budget and resources to develop and manage extensive CSR initiatives. One Cup Coffee takes something your company already buys and interacts with every day, and transforms it into a turnkey CSR program requiring no additional cost or management while providing all the business benefit of social good.
CONSUMERS WANT TO SEE AND SUPPORT CSR
The data is clear on the importance of CSR for any organization today:
An article in Forbes revealed…
“More than 88% of consumers think companies should try to achieve their business goals while improving society and the environment.”
And a 2013 Social Impact Study by Cone Communications discovered…
“89% of U.S. consumers are likely to switch brands to one associated with a cause, given comparable price and quality.
91% want…more of the products and services they use to support causes.”
EMPLOYEES WANT TO WORK FOR COMPANIES ENGAGED IN SOCIAL GOOD
A study by the Cone Millennial Cause group of young people entering the workforce found that 80% “wanted to work for a company that cares about how it impacts and contributes to society.”
Additionally, the Kenexa Research Institute studied 1.6M employees with a “favorable view” of their company’s CSR work and discovered powerful correlations:
EMPLOYEES AND CONSUMERS WANT CSR, BUT MOST COMPANIES ARE NOT LARGE ENOUGH TO SUPPORT IT
Here’s how One Cup can help:
One Cup gives any organization a simple, no-additional-cost way to turn something they already buy and use every day into a powerful CSR tool.
Here’s How it works:
- You buy coffee for your team like you always do, except you switch to One Cup.
- We can work with your Office Coffee Services (OCS) company to ensure they carry One Cup.
(Oh, and you coffee-lovers out there, fear not, for One Cup is first and foremost everything that you want in coffee:
Artisan-roasted, fair-trade, award-winning, and gourmet.) - 100% of the amount you spend on One Cup coffee becomes impact for non-profit projects helping people in need in the world’s toughest places.
- Yes, you heard us right, 100%! See how our Dollar-for-Dollar model works below.
- If you spend $10,000 a year on coffee for your team, you will generate $10,000 of charitable impact – Dollar-for-Dollar.
- Throughout the year, the One Cup content team creates company-branded impact story videos that “tell the story” of the positive influence your organization has helped manifest.
- These cinema-quality impact stories cost you nothing.
- Share them wherever you would like: internally with employees, on social media, in press releases, on your website…
These impact story videos are the key to actualizing the highest CSR business boost. They will enable your organization to see an increase in employee and customer loyalty, increased reputation, and more PR and social “buzz”.
One Cup’s “Dollar-for-Dollar” model – How Is It Possible?
As mentioned, 100% of what you spend on coffee through One Cup becomes charitable impact.
We get asked the following question a lot: “How?”
Here’s how:
One Cup gives approximately 17% of each purchase into their charitable program. Through relationships with non-profit World Vision and grant partnerships, that initial 17% seed donation is multiplied 5X. When we add together the initial 17% plus the 5X multipliers, it equals the amount of your purchase.
For example:
- If we start with a $12 bag of coffee…
- The initial 17% from One Cup is $2
- Partner grants multiply this amount 5X and add an additional $10
- Our $2 plus the grant-matching $10 becomes $12 – the total amount of the original bag of coffee purchased.
- There you have it: “Dollar-for-Dollar”
Our question to you: So…why not?
If you are going to buy coffee anyway, why not get so much more out of it?
- You pay not a penny more.
- We can work with any Office Coffee Services (OCS) company.
- Our coffee is gourmet, fair-trade and award winning (in short, DELICIOUS!)
- Your company coffee budget now becomes 100% impact to charity.
- AND, we provide you regularly with powerful, company-branded impact stories so that you can actualize significant business boost with your employees and customers.
CONTACT US AND LET’S START A CONVERSATION
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